shavedape
Well Known GateFan
Well it's breaking records so the marketing has obviously worked.
http://www.deadline.com/2012/03/hunger-games-scores-huge-1-8m-in-australia/
As much as people here might be annoyed with the adverts, this is marketing done right. While there is no direct comparison to be made here, Disney could learn a thing or two when balanced against there efforts for John Carter.
Yoshi, you have no way of knowing how many people have been turned off to this movie by the advertising. There simply is no way to rate that percentage.
As for it "breaking records", please, just please. Every single movie that does fairly well somehow manages to "break" records. You can believe the skewed numbers all you want but the truth is that no unknown entity, in this case The Hunger Games, can possibly beat a known success at the box office such as an anticipated Harry Potter movie. There's simply no way this can happen.
Also, you are more than a bit disingenuous with your link as it quotes people as speculating on the numbers, not the actual ratings numbers themselves. They are estimated numbers that they expect, not the final numbers themselves. Here is quoted proof:
My sources tonight say The Hunger Games is looking to open humongous with $66 million for Friday box office from 4,137 theaters in the U.S. and Canada, including the record $19.75M in midnight shows. A Lionsgate insider tells me that ”$70M is still a possibility for Friday with a little swing here or there”.