who do mattel and hasbro hold the license from then?
no, lucasarts/disney owns pretty much all of it outright
many of the games, for example, were developed by lucasarts
LArts and Disney own it all or they publish it or license it. you cant issue a license if you don't own what it is you are licensing to begin with. if they didn't own it and then licensed anyhow, then it would be like selling a license to ppl to use your neighbors car-which you do not own
they stole the original works of all of those writers of the novels and comic books and other material (not directly produced by lucasarts) the whole time along.
the little guys were paid a pttance and surrendered their rights to the material once they got lucasarts blessing to crerate the material
then lucas sold out (btw--the cry baby fans need to stop complaining about "disney is destroying lucas' vision" fuck him! he sold out and was paid handsomely, he deserves to not have any say in anything any longer--he washed his hands) to disney. all of lucas arts produced/made stuff ( i am guessing though it is not talked about, disney owns INDIANA JONES now as well ?) as well as all of the stuff lucas 'blessed' into EU 'canon'
then disney ditched all of that and put it into LEGENDS
Now they take from LEGENDS what they want when they want to. it is undeniable that they have taken several characters and ideas from LEGENDS. characters and ideas that were originally made by ppl who are now little known/unknown.
this is a lazy and uncreative way to make entertainment. they have enough material--written by someone else now uncredited--that they now own outright, to bring into canon when they want to with a few tweeks to fit their stories
i don't know how else to get across to you that I believe this to be a shit way to do business- idk, maybe the original writers of this LEGENDS stuff do get some on screen credit at the end of the film? doubt they get any more money though
You clearly do not understand how it works. Licensing does not give anyone ownership of a product, it only allows other producers to use elements of the licensed IP. If you create a product like say...a board game, and you want to make the game about The Expanse or other show, you request a license from The Expanse showrunners, you lay out how the license will be used, a price or other arrangement (like percentages) is negotiated, and the branded game gets made. The issuer of the license does NOT own the game. If they revoke the license, the game still belongs to it's creator.
In Star Wars, the EU and everything fans created for it belong to those creators who created these things. The unlicensed ones cannot protect their content at all, and Disney can take what they want from it. The licensed authors and creators still own the rights to their own content, but they cannot monetize it or sell anything related to it without a new license.Even George Lucas himself who created Star Wars would have to get a license from Disney/Lucasarts to make anything new.