BMW enthusiasts have been with the brand since the beginning, and BMWs have a distinct "personality" as do Porsches and Mercedes. Right now, Mercedes is going through an identity crisis, and they are looking WAAAAAY to Japanese. I am a Mercedes owner, but I relate to BMW enthusiasts because they think almost the same about their precious vehicles
. The design may be okay to you, but to a person who has owned several BMW automobiles it is an abomination. Older people who used to buy Cadillacs see the idea of a Cadillac truck the same way. Or a Porsche enthusiast's reaction to a Porsche SUV or a 4-door Porsche. Stargate Universe is as different from Stargate as a 4-door Porsche is to a real Porsche (911/Cayman/Boxter).