Hopefully, after this lawsuit, they won't force their overpriced trash down anyone's throats anymore.
They will most likely lose...but there is a chance. The impact would be felt across the entire theater outlet and the industry itself. TBH, I do not understand why theaters feel they have to be the center of a mall or why they need 5-15 theaters in the same facility other than to maximize profits. And NO, the asinine 3D thing is not going to bring me in either. I dont need 3D, dont want it and certainly will not pay double price for it. What I see in these theaters is EXCESS. Glitzy displays, large screen TVs displaying ads for the concession stand and gift cards, "convenient" ATM machines which charge a $5.00 transaction fee (yep, they do that too). Its like a thieves operation. And they dont even use real butter on the popcorn?
To me its no mystery as to why there is pirating. They are bringing it on themselves. Any industry which relies on a captive audience they can take advantage of is going to fail in the 21st century. As soon as people realize they are no longer able to CHOOSE what they want, they will and do rebel against the system.